Having a successful presentation should be of the utmost priority whether for a meeting, during an event, or for your webinar purposes. You wouldn’t want to make mistakes or leave anything to chance. Everything has to be as perfect as possible. So what are the strategies to apply for doing this correctly?
1. Define your goals and know your audience
Your first step is to decide on the goal of your presentation. What do you want your audience to know, learn and act on? Secondly, you need to know who your audience is? Don’t present to them on a topic that is not relevant to their industry and remember to keep it clear and not over complicated otherwise you risk losing your audience’s attention.
2. Document your plans
This step is all about emptying all that is in your mind onto a writing pad, Word or Google Docs whichever you prefer to work with to facilitate and improve your planning. What are the goals that you want to achieve because of this presentation, that will give you the impression of success? What is it that you want your listeners to remember your performance for, even long after? Write down everything about it, the high points of your talk and your flow of ideas. Since a quality presentation is all about making people buy your thoughts, focus on making that happen.
3. Your slides
Make each of your slides for easy reading use a good balance between images and text. Keep your text to a minimum and use only one sharp sentence or phrase per slide that can pierce into their subconscious and remain there for a long time. Don’t include all of your speech in your slide have a separate document for this. Your first slide should grab your audience’s attention straight away so make it absolutely fantastic, as they say, first impressions last! When designing your slides think of the person sitting at the back of the room, can they read your slides?
4. Fonts and colour
Use a font which is easy to read like Sans Serif. Don’t be tempted to go for a fancy font it will just be too hard for your audience to read, keep it crisp and clear. Be consistent with your colours throughout your slides. COLOURLovers or Adobe Color CC can provide you with some inspiration or make and save your own colour scheme.
5. Incorporate appropriate visual images
Images do speak louder than words; one image can accomplish more than a hundred words. Be it a flowchart, a picture or icon, just grant your audience some visuals to help their minds and memory, especially if you are discussing a complex or technical subject. You just have to ensure that your visuals assist in passing your message accurately.
6. Thank you and call to action slide
Include a Thank You and a Call To Action slide at the conclusion of your presentation, what is the next step you want your audience to take?
7. Contact details
Finally include your company’s contact details on the last slide, after all, you want to make it easy for people to contact you afterwards.
At the end of your presentation provide your audience with a handout, this should include key points, links to references or extra details.