4 Of The Best Email Marketing Software Tools To Consider

email marketing software tools

When we talk about email marketing, we are looking for strategies that will establish our brands in the subconscious of our audience, and ultimately drive customers in our direction, thus, culminating in good profits. The right choice of marketing for a particular business though depends on factors like the company’s budget, the size of the audience concerned, etc.

Let us look at 4 of the best email marketing software tools available.

  1. Mailchimp

This option’s high point is being a simple tool to use with easy options for designing, sending and saving templates of your emails. This tools allows you to send automated messages, and targeted campaigns with the ability to segment your lists. Mailchimp easily integrates with a number of applications from WordPress to Facebook. It offers a free plan up to the first 2,000 subscribers with more plans available depending on subscriber numbers.

  1. Infusionsoft

Infusionsoft is a great option for small to medium sized online-based businesses. This particular tool has a number of sales and marketing tools including a CRM system (customer relationship manager), their email service is just a section of their brand. The infusionist is one that is customised to individual client’s needs. For instance, having to send different messages to various customers based on the individual.  Infusionsoft is one of the more expensive software tools for most companies, though they do offer different plans to suit each business.

  1. Getresponse

There are quite some good things about this one. Firstly, Getresponse comes with a complete webinar marketing solution.  Secondly, their facilities are quite easy to use, with hundreds of template samples for e-mail newsletters and autoresponders from which to choose including a landing page creator. Their automation and autoresponder services are so impressive and fun to use than many others. At a reasonable rate, it is disputable to rate them as the best marketing tool in the industry. Lest I forget, they have even got a fantastic free version of 30 days.

  1. Active Campaign

Here is another cheap email marketing tool at least when compared to the value of their services. They are quite wonderful. Their platform and facilities are foolproof. The automation sequence is easy for anyone to use. Their platform also has the ability to relate with customers on an individual basis, sending customised e-mails to suit personal needs.  This tool is indeed a haven for small businesses and firms with lean resources.  Try it for free for 14 days.

There are quite a number of software tools to choose from out there; each one is being tuned to its uniqueness and specific attributes. You would do well to select the one which fits into the needs of your business.